The Digital Product Passport (DPP) is often seen as a bureaucratic hurdle—just another requirement that companies must comply with. But that’s a narrow perspective. In reality, the DPP is one of the most powerful tools companies have ever had for transparency, customer engagement, and sustainable value creation. The real question is: Who will fully tap into this potential?
Digital Product Passport brings products to life.
In my latest guest article, I explain why the DPP is far more than just a database—it actually brings products to life. Packaging, for example, becomes an interactive touchpoint: no longer just a container but a direct communication channel between brands and consumers. With a simple scan or NFC tap, users can instantly access key product information—everything from origin and sustainable materials to proper usage and disposal.
At the same time, the DPP becomes a valuable data source, providing insights throughout the entire product lifecycle. Companies can optimize supply chains, increase efficiency, and gain real-time insights into customer needs. But none of this works if the DPP is seen merely as a compliance obligation. It must be embraced as a strategic advantage.
Why This Matters Now
Starting in 2026, the EU will gradually make the DPP mandatory—but smart companies are already thinking ahead. Treating the DPP as just another regulatory requirement means missing out on a major opportunity for innovation and competitive advantage.
Three key takeaways:
✔ Transparency is not an end in itself – The DPP doesn’t just provide data; it builds trust.
✔ From code to communication – A QR code or NFC chip can do more than display product information. It can redefine customer relationships.
✔ Those who wait, lose – Companies that leverage the DPP strategically today will gain a significant competitive edge tomorrow.
What’s your take? Let’s continue the conversation—on LinkedIn, in our webinars, or right here in the discussion.
About the article
My guest article “The Digital Product Passport Will Transform the Industry” was published in the industry magazine neue verpackung. The focus: Packaging as an interactive touchpoint and the new role of product data for businesses.