Thomas Rödding in an interview with GSN / New York
The economy is at a turning point: regulations are becoming stricter, consumers are demanding transparency and sustainability is no longer a niche topic. The Digital Product Passport (DPP) is the key to a circular economy in which resource use, product tracking and sustainability are seamlessly interlinked.
But while many companies are still taking a wait-and-see approach, there are already pioneers who are actively shaping the change. One of these is Narravero, led by Thomas Rödding, one of the leading minds in the field of digital product passports. His expertise has not only led him to international standardization bodies such as DIN, CEN and CENELEC - at NY Climate Week 2024, he was interviewed by GSN Global Society on the opportunities and challenges of the DPP.
The digital product passport: transparency along the entire life cycle
The DPP is the digital file of a product that contains relevant information throughout its entire life cycle: from the origin of the raw materials and production conditions to repair options and recycling options.
Why is that important?
Compliance with regulatory requirements - The EU is gradually making the DPP mandatory for all physical products by 2030.
Competitive advantage - Companies with a clear sustainability strategy gain the trust of customers and stand out from the competition.
Efficient product tracking & digitalization - The DPP facilitates supply chain transparency and improves product lifecycle management.
Thomas Rödding puts it in a nutshell:
„The Digital Product Passport is not bureaucracy, but a game changer for sustainable innovation. Companies that implement it early on will become pioneers of a new economy.“
Sustainability in the global economy: the transition to a circular economy
The classic linear economy (“take-make-dispose”) has had its day. Companies are increasingly relying on a circular model that focuses on reuse, recycling and durable product design.
The DPP as a game changer: it enables companies to collect data on material composition, carbon footprint and reparability and share it with stakeholders - a prerequisite for a truly circular economy.
Circular customers instead of traditional consumers: With digital product passports, companies can not only meet compliance requirements but also actively involve customers. Consumers are motivated to act more sustainably - whether by repairing, reselling or recycling.
Narravero has perfected this approach: “From Duty to Beauty” is the credo. The DPP is not just seen as a mandatory program, but as a tool for customer experience, brand loyalty and sustainable added value.
Narravero: The innovation leader for sustainable product tracking
Narravero is the pioneer of interactive Digital Product Passports. While many providers only see the DPP as a regulatory tool, Narravero combines technology with an emotional and brand-specific narrative.
Why do market leaders rely on Narravero?
Easy implementation - No additional hardware or specialized knowledge required.
Mobile-first experience - The DPP can be used without an app, login or password - via QR code or NFC.
Optimal brand communication - The DPP tells the story of the product and brings sustainability to life.
Tommaso Melani, CEO of luxury shoe label Stefano Bemer about the interactive and intuitive use of Narravero's DPP:
That's not just cool. That's fuc* awesome!
The fact that GSN Global Society interviewed Thomas Rödding at NY Climate Week shows the international relevance of the Narravero solution. As a leading expert in the standardization of the DPP, Rödding is a sought-after discussion partner when it comes to the future of sustainable digitalization.
Conclusion: act now and actively shape the future
The Digital Product Passport is more than a regulatory necessity - it is a strategic opportunity for companies to optimize their sustainability strategy, promote the circular economy and position themselves as innovation leaders.
Want to know how your company can successfully implement the DPP? Then it's time to take the next step - and actively shape the change.