A new name, a clear mission
Narravero welcomes Dr. Kai Brinckmeier as its new Chief Sales Officer (CSO). His mission? To sustainably strengthen and strategically expand sales for the Digital Product Passport (DPP).
From Duty to Beauty: The Digital Product Passport
Starting in 2027, the Digital Product Passport will become mandatory in the EU. For businesses, this means transparency and sustainability are no longer optional add-ons but legal requirements. But how can this obligation become a competitive advantage? Narravero shows the way—with interactive, user-friendly solutions that do more than just provide data. The DPP becomes a platform for marketing, service, and customer engagement.
Dr. Kai Brinckmeier: A Strong Catalyst
With Dr. Brinckmeier, Narravero brings an expert to its team whose experience and network in global sales set new benchmarks. Previously with the consultancy b.telligent, he will now:
Build a European sales organization: With a hub in Munich as a strategic focal point.
Develop the sales strategy further: To meet the rising demands of the DPP rollout.
Strengthen new perspectives: For innovative applications of the DPP in marketing and beyond.
“Kai brings not only extensive knowledge in marketing technologies but also the ability to support businesses across their entire value chain. He will help make the DPP tangible for companies while simultaneously advancing our growth in Europe,”
Thomas Rödding, CEO Narravero
Opportunities and Challenges: Why the Timing Is Perfect
The introduction of the DPP is not just a regulatory project—it’s a cultural shift. Companies that adopt solutions like those from Narravero early can ensure compliance, delight customers, and stand out in the marketplace. Dr. Brinckmeier’s expertise will be key to unlocking these opportunities.