How companies successfully implement the Digital Product Passport
To ensure that the Digital Product Passport does not become a mere mandatory project, but offers a real strategic advantage, a few steps are crucial:
01
Roles & Responsibilities
Who needs to be at the table within the company for a DPP project? Who is needed, for what, and when?
02
Conduct data analysis
What product data is already available? Where are there gaps?
03
Check system integration
What IT adjustments are necessary? (ERP, PIM, eCommerce integration).
04
Clarify regulatory requirements
Which laws apply to the company and the industry? When should internal preparations begin?
05
Defining customer benefits
How can the Digital Product Passport contribute to customer experience and customer loyalty?
06
Training internal teams
Preparing employees for the Digital Product Passport and its potential.
Companies that plan strategically not only implement the DPP efficiently – they use it as a real growth opportunity.
Digital Product Passport: Why companies should not see it only as compliance
Many companies view the DPP as a burdensome regulation. But those who act wisely recognize it as a real business opportunity:
Branding & Differentiation:
Transparency creates trust and strengthens the image.
Customer Experience & After Sales:
The DPP becomes a digital touchpoint for customers.
Increased efficiency through data harmonization:
Clear, structured product information optimizes internal processes.
Sustainability communication with real added value:
No greenwashing – instead verifiable environmental standards.
Leading companies are using the Digital Product Passport specifically as an innovation driver – not just to comply with regulations.
➡ How the Digital Product Passport changes the customer relationship:
Digital Product Passport:
Which products are affected first?
The EU is taking this seriously and has stipulated that the Digital Product Passport will be mandatory in several waves. Companies that act early will secure a clear competitive advantage. The Digital Product Passport will initially affect certain product groups:
Batteries & Vehicles
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The EU Battery Regulation (BWR) makes the DPP mandatory for industrial, electric and vehicle batteries from 2027.
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Information included: materials, origin, capacity, lifespan, recyclability.
Textiles & Fashion
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The EU Textile Strategy envisages the DPP as a central instrument for sustainability and transparency.
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Information included: material composition, environmental impact, recyclability and repairability.
Electronics & Household appliances
The ESPR stipulates that electronic products must be designed more for durability and repairability.
The DPP should include spare parts availability, software updates and repair instructions.
🔗 EPREL database – relevance for electrical appliances
Furniture & Building Products
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The Construction Products Regulation (CPR) stipulates that building materials must make their environmental impacts transparent.
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The DPP is intended to provide sustainability information for wood, metals and composites.
Cosmetics
As part of the EU Cosmetics Regulation, the DPP will ensure greater transparency regarding ingredients and environmental impacts in the future.
Information included: Ingredients, origin, packaging, environmental impact, disposal & refill options.
🔗 EU Cosmetics Regulation – Sustainability & Transparency in the Cosmetics Industry
Digital Product Passport:
Mandatory for all physical products traded on the EU market by 2030.
What is a Digital Product Passport?
Digital Product Passport in brief
Lifetime product file
Digital Product Passport (DDP) is the lifelong product record on origin, CO2 footprint, repairability, etc. For manufacturers, retailers, authorities, consumers
Mandatory
Data Carrier
Whether POS or online shop: The digital product passport must be available to relevant stakeholders before purchase and be easily accessible, i.e. via QR code or NFC.
Billions of products annually
According to estimates, approximately 5 to 6 billion products will receive a DPP each year. And each one requires a data structure, access solution, and user guidance.
The Digital Product Passport (DPP) is one of the most important regulatory developments in recent years. It is far more than just a legal requirement—it is a product's central digital identity, providing companies, consumers, and authorities with readily accessible information about materials, sustainability, repair, and recycling options.
The Digital Product Passport:
creates transparency along the entire supply chain.
supports companies in efficiently meeting legal requirements.
helps consumers make more conscious purchasing decisions.
promotes the circular economy & sustainability throughout the EU.
The Digital Product Passport will not only be mandatory – it will become the standard for smart, sustainable products.
➡ Learn more about the EU guidelines on the Digital Product Passport:
Why the Digital Product Passport is coming – and must come
Narravero Advisory Board Member Prof. Dr. Julia Hartmann:
2030 is still a long way off? No way.
Now is the time to act.
Why, tells you:
Clear up misunderstanding:
Why the "Digital Product Passport" has nothing to do with the Supply Chain Act!
The Digital Product Passport is often confused with other sustainability laws – but its legal basis is clear: It is part of the EU Ecodesign Regulation (ESPR) and regulates product transparency and the circular economy.
Common misconceptions – What the DPP is NOT:
Digital Product Passport is not part of the Supply Chain Act (LkSG) – The LkSG regulates human rights due diligence obligations in supply chains, while the DPP focuses on product information.
Digital Product Passport is not an obligation under the CSRD (Corporate Sustainability Reporting Directive) – The CSRD concerns sustainability reports of companies, the DPP refers exclusively to products.
Digital Product Passport is not regulated by the Green Claims Directive – The DPP provides technical facts but does not evaluate advertising claims on sustainability.
Not only relevant for batteries – batteries are the first product group with DPP requirements, but many industries are following suit.
So what is right?
The Digital Product Passport is based on the EU Ecodesign Regulation (ESPR).
It obliges companies to provide product information in a structured manner – not to control social or economic factors.
The revised EU Packaging Regulation (PPWR) stipulates that packaging can contain a Digital Product Passport to provide information on material composition, recyclability & reuse
It will become mandatory for numerous industries and is a key to the circular economy.
➡ More on the EU Ecodesign Regulation (ESPR):
