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Award-Winning DPP Solution for Brands That Aim to Grow

The Digital Product Passport for Reliable Compliance and Measurable Growth

The Digital Product Passport will soon become mandatory across the EU.
Narravero turns regulatory requirements into real business value.

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Trusted by Leading Brands Worldwide

 

Use cases
 

What the Digital Product Passport Makes Possible

 
 

The Digital Product Passport unlocks real value across the entire product lifecycle — from marketing and service to sustainability.

Customer data & insights

Capture & understand customer data
Differentiation POS_1
Differentiation at the POS
Storytelling Brand_1
Storytelling directly on the product
Cross upselling_1
Cross- & upselling directly on the product
Regulation _1
Regulatory security without additional expense
Sustainability_1
Making sustainability transparent
Circuit_1-1
Enabling the circular economy digitally
Brand protection_1-1
Securing brands & originals
After Sales_1
After-sales directly on the product
Innovation Feedback_1-1
Product innovation from real usage data
international scale_1-1
Roll out internationally, control centrally
Drawing area 17
Digital touchpoints on the physical product
Frankfurter Allgemeine Zeitung
Press

Germany’s FAZ on the Digital Product Passport, featuring Narravero and bonprix.

Philipp Krohn 11 September 2026, Frankfurter Allgemeine Zeitung, No. 211, p. 24

Extra workload or a new route to the customer? The article gives both sides a voice: furniture industry associations worried about additional staff, DIN with a focus on ecodesign, and Narravero CEO Thomas L. Rödding making the case for direct customer contact. bonprix shows what that looks like in practice.

Read the article In German. Your browser can translate it.
Free whitepaper
 

Brands don't live in ads anymore. They live in the products we use.

90% of a product’s value is unlocked after purchase—yet for most brands, that’s where the journey stops.

This paper reveals how the Digital Product Passport doesn’t just restore visibility—it transforms products into dynamic hubs connecting brand, usage, and new value creation.

Download the Whitepaper
Achieve DPP Success with Narravero

Why Brands Start Faster, Scale Easier, and Succeed with Narravero


From awards to customer success and technical excellence:
Narravero combines award-winning technology,
proven results, and personal support into a solution
that truly scales the Digital Product Passport.

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“The Digital Product Passport enables us to demonstrate real sustainability and move our business model further toward circularity. Important processes — both compliance-related and customer-focused — are integrated effectively and seamlessly directly into our products. This is truly forward-thinking digitalization, and we are proud to be pioneers in the furniture industry.”

Tobias Janorschke, Head of Digitalization and Process Management

Global Tech Award
Award-Winning
Technology

Recognized by the EU DPP community.
Winner of the DPP Excellence Award 2025, Narravero is officially among the most innovative solutions in the European market.

One Platform. All DPP Requirements. No Silos.

Narravero brings together compliance, marketing, sustainability, and service within a single system architecture. No fragmentation — everything works together seamlessly and is ready to use immediately.

Scalable, Open, and Built for Every Touchpoint

Whether ERP, PIM, e-commerce, POS, or apps — Narravero integrates flexibly into your systems and grows with your needs. Perfect for brands with international product portfolios and complex data structures.

Personal Guidance from DPP Experts

From compliance questions to customer experience: Our team supports you from the first demo to global rollout — pragmatic, fast, and backed by real industry expertise.

 

 

 

Thomas L. Rödding

Founder & Managing Director of Narravero GmbH
Co-Chair, CEN-CENELEC Joint Technical Committee 24

“With the Digital Product Passport, a unified digital semantic will emerge: authorities access structured data directly, consumers scan products themselves, and companies save translations, copies, and individual reporting. In short: businesses can eliminate paperwork and redundant effort.”

Learn more about Thomas L. Rödding, CEO of Narravero →
Specialist departments
 

DPP Solutions for Every Team

Narravero provides the right capabilities for every department — thoughtfully designed, scalable, and ready to use.

 

IT & Digitization

Unlock valuable insights to drive innovation, improve quality, and enable new business models.

Learn more

 

Marketing & Sales

Use the DPP for storytelling, upselling, and data-driven marketing.

Learn more

 

Product Management

Gain valuable insights to improve product quality, innovation, and lifecycle management.

Learn more
 

Compliance

Meet EU requirements efficiently with standardized and audit-ready processes.

Learn more

Sustainability

Document material origins, CO₂ data, and circular strategies — and demonstrate real sustainability performance to your customers.

Learn more
DPP as industry solutions

Discover the Digital Product Passport for Your Industry

Narravero helps companies across industries make strategic use of the Digital Product Passport — enabling data-driven marketing, sustainable brand management, and stronger customer experiences.

Cosmetics-400x400
Cosmetics
Furniture-400x400
Furniture
Food-400x400
Food
Toy-400x400
Toys
Construction-400x400
Building & Sanitary
Machines-400x400
Mechanical engineering
Outdoor-400x400
Outdoor
Electronics-400x400
Electronics
Battery-400x400
Battery
Textile-400x400
Textile
Luftfahrt-400x400
Aviation 

Who We Are: Narravero in Numbers

301
+

million
Platform accesses per month across international product portfolios and markets.

200
+

clients
From family-owned businesses to international corporations and public-sector organizations.

12
+

industries
Including cosmetics, textiles, furniture, luxury goods, and specialized packaging.

Narravero Turn the DPP to your advantage

Why Companies Succeed with Narravero

 

Go live in days — not months

Start with ready-to-use templates, clearly structured workflows, and system-supported publishing. No lengthy agency projects or complex development cycles — your DPP can be deployed quickly depending on your setup.

Effortless scalability — from pilot to millions of products

A cloud-native architecture designed for high volumes: globally available, performant, and secure. Whether starting with a few SKUs or managing millions of product identities, Narravero scales with your business.

Seamless integration — no data silos

API-based and GS1-ready, Narravero integrates with systems such as PIM, ERP, e-commerce, or CRM environments. Existing product data can be structured and transferred into Digital Product Passports without rebuilding your system architecture.

One resolver, many views

Using the GS1 Digital Link standard and role-based routing, different stakeholders access the information relevant to them — from end customers and service teams to retailers and authorities. One code, flexible information delivery.

More than compliance — real growth

Scan analytics, A/B testing, and personalization help you better understand customer interactions and continuously optimize digital product communication. The DPP becomes an additional marketing and data touchpoint.

EU-compliant — without complexity

Narravero supports the structured implementation of evolving regulatory requirements within the DPP framework. As regulations evolve, information can be updated and delivered transparently — ensuring clarity for both internal processes and external audits.

What Brands Achieve with Narravero

-30%

Reduced service workload

Through clear product identification, digital service processes, and spare-parts requests directly via the Digital Product Passport.

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100%

Digital authenticity verification

For every DSSLR product — uniquely identifiable, tamper-proof, and verifiable via NFC directly at the product.

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+8%

Higher after-sales revenue

Through contextual upselling within the Digital Product Passport — directly at the product as an additional digital touchpoint.

 

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100%

Digital product service history

All service, maintenance, and lifecycle data documented and accessible at the product level — enabling full transparency across the product journey.

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Customer Stories

What brands say after going live.

Customer Story · Upholstered Furniture

Hear from KOINOR's management, marketing and IT teams as they explain how the Digital Product Passport is integrated into their furniture via NFC—and how it is transforming the customer experience at the point of sale.

Read the customer story
"We initially saw the Digital Product Passport as a regulatory requirement. But we quickly realized it could be much more—a completely new, interactive touchpoint for engaging with our customers."
Julia Gerling Julia GerlingHead of Marketing, Straub Marbert Beauty Group
"For us, the Battery Passport isn't a compliance burden. By integrating it into our production and IT systems early, we'll be fully prepared for 2027."
Saredin Seine Saredin SeineCEO, Albert Seine GmbH

Ready to Get Started?

See the Digital Product Passport in Action

In just 30 minutes, we’ll show you a live demonstration of how the Digital Product Passport works — from scanning the product to integration into your processes.

Book Live Demo

Personalized Consultation for Your Brand

Together we analyze your processes, clarify requirements, and show how the Digital Product Passport can create real value for your business.

Schedule a Consultation

Try the Digital Product Passport for free

Create your first Digital Product Passport in minutes and see how it works in practice. Explore use cases, understand the value, and get hands-on – no risk, no commitment.

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